def gear(): is the tech-inspired brand which takes its iconic logo from how functions are written in Python. the brand name is pronounced “definition gear”
we love technology for its impact on our life and we also cherish the revolution in design it has inspired. digitalization offers a way of seeing the world, an attitude to tasks and activities - from designing to wearing
we love technology in a responsible way, and we believe that what is happening with e-waste is scary and should be addressed
visit our fighting e-waste page and check out our ideas about it
fabrics and prints
design finds expression through fabrics and prints and this is why we are constantly on the hunt for materials that channel our tech-inspired designs. we focus on materials that ensure the highest wearability and breathability: while insisting on using natural fibers, we occasionally rely on synthetic fibers when their functionality uplifts the garment
we choose fabrics because of their level of comfort and fit to our prints. the prints are the core of def gear():’s styling: most of our products are made with digital prints, inkjet technology and purpose made water-based ink, which allows a deep coloring of the yarns and persistence of the color vibrancy across tones
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